Brand Identity for Digital Service

Concept: Spectrum of Colour

L*a*b* model forms the basis of the colour in the app. Through different colour code combination, users are able to quickly browse through the wide range of colour choices Masterbatches can offer. Inspired by this, the brand essence is communicated through the use of versatile and dynamic visual identity rich in colour.
Repeated lines with rhythm suggest continuous and dynamic movement. This, along with the colour composition, forms the key visual of the brand.

Brand Identity
Technology
Lead Designer
2024

Inspiration

PANTONE plastic chip swatch

Masterbatch plastic colour library

Logo

App-Icon

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