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Zeles App


Zeles is a mobile platform that matches volunteers with Non Profit Organization opportunities. Our redesign moved beyond a simple visual update; we rebuilt the experience to be more intuitive, ensuring that finding and joining activities is effortless. The result is a friendly, modern app that makes volunteering more accessible for everyone.

Prototype Link

Digital Experience | Brand Strategy
Non-Profits
UX Researcher, support UI Designer
2019


Identifying Key User Groups

We worked with the founders to interview a representative sample of users. This research allowed us to categorize the volunteer base into two clear groups, which became the foundation for our personalized UX strategy:
Regular (Retirees, 50s-60s)
Ad-hoc (Students/Professionals, 20s-30s)



Inclusive Design: Optimizing for Senior Accessibility

Given that a significant portion of our active user base is aged 50 and above, accessibility was a non-negotiable requirement. We implemented a high-contrast, large-format interface to ensure the app remained frictionless for senior users.
︎ Large click target

Click target height: 45px
︎ Bigger font size

Min font size: 16pt


Sign Up

  • Added a clear one-liner to the landing screen so users immediately understand the app’s benefit
  • Minimized the registration process to only essential information, reducing the time and effort required for new volunteers to join


New

Old


Onboarding

  • Users select personal "Causes" to generate a personalized activity feed, increasing day-one engagement.
  • Overlay tutorial help learnability for all users.

Onboard new users


Decoupling Reward from Achievement Metrics

Unique Behaviour: Users avoided rewards to keep their total points high, fearing a "zeroed-out" profile.
Solution: We introduced VoHours as a permanent "Lifetime Impact" counter, allowing VoPoints to function as a spendable currency without devaluing the user’s visible profile and drive long-term user satisfaction.



Highlighting total ‘Hours’ next to VoPoints


Information Architecture & Navigation Audit

The legacy architecture suffered from flat hierarchy with excessive top-level menu items. We audited existing IA to eliminate menu redundancy, resolve category overlap, and reduce cognitive load by streamlining the navigation hierarchy.

Old


New


New: Bottom navigation  |  Old: Hamburger menu


Empty State

Empty state feature call-to-action or short description of the function of the space.




+ 90% Task Completion Rate

  • Performance: Dramatically reduced "Fail" and "Succeed with Difficulty" rates.
  • Efficiency: Users completed core tasks faster and with higher confidence.
  • Satisfaction: 100% positive qualitative feedback, emphasizing high anticipation for launch.
Old
New




Future Roadmap: Scaling Impact & Engagement

  • AI-Driven Personalization: Implement a machine-learning recommendation engine to analyze user behavior and surface high-relevance opportunities, moving from manual search to proactive discovery.
  • Omnichannel Expansion: Develop a desktop-optimized web platform to complement the mobile experience, catering to users who require a more expansive interface for complex browsing and scheduling.
  • Social Ecosystem Integration: Establish seamless API connections with major social platforms to facilitate viral sharing, community advocacy, and friction-less volunteer recruitment.





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