Design Principal Garden Residential Website

Taking cue from marketing campaign to design a website for residential sale in Singapore. Eighty–twenty concept is emphasized throughout the design as it highlights the unique feature of the development: the four apartment towers and facilities only occupy 20% of the development’s total land area while the remaining 80% is transformed into an expansive landscape of lush gardens, sweeping lawns, pools and water features.

Role: Web Designer
Creative Direction: Duet Design
Web Developer: Creative Jupiter
Year: 2014

Pre-launch teaser highlights unique selling point

Pre-launch teaser highlights the property’s three unique selling points: eighty–twenty, exclusive–extensive and elegant–endearing.

Launch landing page expands on teaser story

Eighty–twenty concept is emphasized visually through the use of propotion in the images used.

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