Principal Garden Website
Aligning with the project’s core marketing strategy, the website design mirrors the development’s spatial ratio. We prioritized the "80/20 concept" to highlight the site’s rare footprint: 20% dedicated to architecture and 80% to a sprawling landscape of lush gardens and water features. The UI reflects this openness, using expansive layouts to evoke the luxury of space in a dense urban environment.
Digital Experience | Campaign
Residential Property
Web Designer
2014
Teaser Strategy: Three Pillars of Value
Capturing market interest by highlighting the project's unique dualities:- 80/20: Nature over Built-up Area
- Exclusive/Extensive: Private Luxury at Scale
- Elegant/Endearing: Timeless yet Welcoming Design
Concept-Driven Layout
Using a strategic 80/20 image-to-content ratio to mirror the development’s physical footprint.
Homepage
Neighbourhood
Site plan
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