Brand Identity for ColorNow
Concept: Spectrum of Colour
L*a*b* model forms the basis of the color in ColorNow app. Through different colour code combination, users are able to quickly browse through the wide range of colour choices Masterbatches can offer. Inspired by this, ColorNow brand essence is communicated through the use of versatile and dynamic visual identity rich in colour.
Repeated lines with rhythm suggest continuous and dynamic movement. This, along with the colour composition, forms the key visual of ColorNow.
Role: Lead Designer
Year: 2024
Inspiration
Left: PANTONE plastic chip swatchRight: Masterbatch plastic colour library
Logo
App-Icon
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